Marketing Tips Marketing information Marketing basics Promotion
Promotion
- Details
- Published on Wednesday, 12 October 2011 02:29
- Written by Super User
For people to buy your product, they need to be aware of it, have a positive impression of it, and be convinced that they need or want it.
How will people find out about your product? There are a wide variety of tactics you can use to promote your product to prospective clients, including:
- Traditional advertising on television, radio, billboards, in newspapers or magazines
- Internet advertising and other online promotion techniques
- Participation in trade shows and other events
- Development and distribution of marketing materials
- Direct marketing by telephone (telemarketing), mail and e-mail
- Signs outside your business
- Listing in company directories
Determining which approach is right for your business depends on your budget and on your target customer. You want to be sure that you are promoting your product where people will see it and where you will get the greatest exposure possible for the money spent (also known as "return on investment").
Your product packaging is also an important part of your promotion tactics, especially if your product is going to be sitting on a shelf next to competitive products. You need to think about:
- How are your competitors packaging their products?
- What type of design will appeal to your target market?
- Will people be able to determine what the key features or benefits of your product are by looking at the package?
- What are the labelling requirements?
The message that you use and the brand image that you develop are critical to getting people to know and like your product. Your message needs to convince them that they need or want your product, and that it will bring value to them. Your brand has to be engaging enough that they remember it and think of your business and product, when making purchasing decisions or recommending products to their friends.
