Developing New Accounts
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- Published on Tuesday, 25 October 2011 18:33
- Written by Super User
New customers and more sales are essential for profit and growth. The small business owner-manager especially should have a specific program for regularly developing new accounts.
What is market research?
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- Published on Tuesday, 25 October 2011 18:14
- Written by Super User
Successful businesses have extensive knowledge of their customers and their competitors. Market research is the process of gathering information which will make you more aware of how the people you hope to sell to will react to your current or potential products or services.
How to Improve Survey Response Rates
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- Published on Sunday, 16 October 2011 02:38
- Written by Super User
More and more firms are using surveys to find out what their employees, customers, and suppliers think and want. Businesses are finding that surveys can provide them with accurate, measurable data that they can't get any other way.
Good Health Meets Good Business
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- Published on Monday, 17 October 2011 02:38
- Written by Super User
Nigel Malkin is in the business of keeping people healthy. Along with partners Deanna Embury and Katie Rogers, he operates Licious Living.
Unsettling Marketing Research
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- Published on Wednesday, 12 October 2011 02:34
- Written by Super User
What to Make of It. A while ago, I was talking to the marketing manager of a consumer product company that conducted marketing research periodically.
Write-in-the-Answer Survey Questions
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- Published on Monday, 17 October 2011 02:38
- Written by Super User
Most surveys contain a mixture of questions: true-false, ranking, agree-disagree etc. But the best ones allow respondents to say exactly what they think.
Do-It-Yourself Customer Research
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- Published on Tuesday, 11 October 2011 02:38
- Written by Super User
How to find out what your customers think of your business, and keep them coming back for years to come.








