Marketing Tips Marketing information Signs What is a sign?
What is a sign?
- Details
- Published on Monday, 17 October 2011 02:41
- Written by Super User
A sign is the most direct form of visual communication available. In fact, so many people use signs without a second thought that it is easy to overlook their importance.
When we can't talk to people directly in a given location, we tack up signs: wet paint, beware of dog, entrance, garage sale, etc. Signs are the only form of mass communication directly available to everyone.
Have you considered the impact that your sign has on your business?
This publication discusses signs, what they can do for your business, and how they can be used to your advantage. A checklist for ordering a business sign is also provided.
Signs are one of the most efficient and effective means of communication. Signs help people find you, they reach people who are passing by, they present an image of your business. In short, signs tell people who you are and what you are selling.
Signs are such a powerful communication medium that it is hard to estimate how much they influence people. Other media need to grab the attention of the person receiving the message. Signs, however, can convey a message while creating a mood. It isn't necessary for people to give full attention to your sign in order to get the message.
