Tech Tips Technology News Web Development Promoting your site to increase traffic
Promoting your site to increase traffic
- Details
- Published on Monday, 07 November 2011 10:21
- Written by Super User
If you have an excellent website with no visitors, your project has been unsuccessful. With millions of sites to visit, how will your target audience find your site?
Your site's promotion and marketing is critical. Marketing your website is an ongoing process during which you may want to integrate a combination of traditional offline forms of marketing with new online opportunities to drive people to your site.
Target audiences can be encouraged to visit your website, for example, when they encounter a print, television or radio ad and invited to participate in contests or interact with your business in other online ways. Including a domain name with all of your offline marketing material and advertising helps make people aware of your site.
Registering your website with - and optimizing it for - search engines, while ensuring that it is listed in business and industry directories can help to increase traffic. Additionally, consider using the following online tactics to drive people to your site:
- Banner advertising: You can buy banner ad space on websites frequented by your target audience. Banner ads can be displayed horizontally across the top of a website or vertically along the side to further drive your audience to your site and message.
- Interstitials: You can purchase pop-up advertising on appropriate websites in order to attract your target audience.
- Discussion list sponsorships: Discussion lists are available on every possible topic and are often frequented by targeted audiences that have a specific interest in that particular topic. Many discussion lists invite sponsorship, which could provide you with credit, a brief promotion and a link back to your website.
- Contests: Holding contests via a website is a tactic you can employ to increase traffic. Effective contests are also promoted off-line and on other websites.
- Email marketing: Targeted email with information and a link back to your website can result in an increase in web traffic.
